Originally held: 4/9/2020

Are you prepared for news media, family, and social media inquiries should a resident or staff member at your residence test positive for COVID-19?

he COVID-19 crisis demands assisted living communities provide frequent and transparent communications around rapidly evolving issues.

Residents, families, regulators, staff and the news media all want to know how your residence is keeping people safe – particularly in the case of an outbreak.

In this challenging moment, join Mass-ALA and the crisis communications firm Denterlein for a free webinar on maintaining trust with your key audiences through effective COVID-19 communications.

You will hear from Diana Pisciotta, President of Denterlein, and Mass-ALA member Walter Ramos, President and CEO of Rogerson Communities, on his personal experience of communicating about COVID-19 positive residents.

In this interactive session, we will cover:
• How to prepare for and address a COVID-19 outbreak in your community, including responding to the news media
• Communicating with residents, staff and families around continued visitor restrictions or other complex operational changes in response to the virus
• Monitoring and responding appropriately to social media concerns from families or the larger public